"Knock It Off" Revisited

Ever since I can remember, when you wanted a permanent-ink marker, you could never go wrong with a "Sharpie." Nowadays, "Sharpie" has attained the elevated status of those brand names that are used interchangably with the products' generic term. You wipe off your fingerprints with a Kleenex, not a tissue. You make a Xerox of your offshore bank statements, not a photocopy.  They call your automatic rifle an AK-47 even if it's actually a P-90 or an Uzi. And when you need to cross out sensitive phrases on your court-ordered documents, who shouts "Anybody have a non-toxic fine-point permanent-ink marker on them?" Nobody; it's "gimme a Sharpie!"

Well, once again my eyes have been opened by traveling beyond my homeland and its oppressively stodgy regulations about silly little nothings like taking someone else's work and claiming it as your own. Oh, you know what?  I'm not going to do this any justice with my writing, just look for yourself:

You already know that trademark theft is one of my pet peeves, but this goes far beyond that, firmly into the realm of outright consumer fraud.  I've used this thing on many, many pies, both homemade and store-bought, and not a single one of them showed any subsequent increase in its reflective properties. Consumers and pastries everywhere, beware!