I went only once, and while I'm not a fan of BK (at least as much as I am of McD), this wasn't even up to BK quality. Ines apparently closed down at roughly the same time legitimate BK franchises opened up around town. Coincidence, I'm sure, but at this writing the empty establishment still stands, logo flapping in the breeze.
If the virtually-identical-sounding names don't clue you in, how about the absolutely-identical matching letters and colors? This goes beyond a one-off club or eatery, it's a national TV network for crying out loud. And everyone's okay with this? Granted, on a personal note, I'd probably just as soon see the actual self-serving ultra-right-wing-biased Fox take a nosedive as much as any cheap Romanian knock-off, but we're talking principle here. Wonder how long until Vox trots out a Bogdan O'Reilly or Ann Coulterescu...
There are endless more smallish examples to be found in and out of Bucharest, mostly mom and/or pop kiosks who download a Disney character from the Internet and paste their SRL name over it. But I'm talking about the heavy hitters, who clearly depend on flouting copyright law to establish their identity. You can talk about oriental Gucci knockoffs, but for some of Balkan's Bogus Best, you need only look up or down the street... or hell, now just turn on your TV.